Amazon Alexa+ Launches in India with Hindi Support

Amazon has launched Alexa+ in India in early access — the AI assistant handles Hindi and English simultaneously and can switch between languages mid-sentence. It supports multi-step tasks: ordering food via Swiggy and Zomato, smart home control, and bookings through MakeMyTrip and TripAdvisor. Free for Amazon Prime subscribers; ₹2,000/month (~$21) for everyone else.

As a vibe coder, I find it fascinating to watch major players build agent products for markets with 600 million native speakers where AI assistants have historically struggled. Multi-step workflows tied to local services are real utility, not hype — the question is how Hindi quality stacks up against what Alexa+ already delivers in English.