Samsung Gifts Every Employee in Korea with an Artificial Intelligence Programmer

The Device eXperience (DX) division of Samsung Electronics will deploy ChatGPT Enterprise and Codex globally, while also providing access to all employees in South Korea. OpenAI calls it “one of the largest enterprise deals in our history.” Samsung plans to use ChatGPT Enterprise and Codex in various aspects of its business, including research, production, marketing, and administration. This is not just a pilot project within a specific division, but rather a deployment of AI technology to a workforce responsible for developing products for a global audience.

Codex is an important part of this equation, as it’s OpenAI’s code generation tool that can both write and evaluate code. Recently, Codex received a new “record & replay” capability that allows it to observe a demonstration of a task once and then reproduce it. It currently boasts over 5 million weekly active users worldwide and has seen active user growth of approximately 800% in South Korea since February. Samsung becomes the latest company from Korea to adopt Codex, joining others such as LG Electronics, Krafton, Toss, and Seoul National University.

1Why a chip giant matters here

This is a nice little circle of life story, with Samsung supplying OpenAI with memory chips for its AI infrastructure and OpenAI returning the favor by giving Samsung employees access to its AI for their work. The hardware and models powering this AI are moving back and forth between the same two companies. It’s a tiny but fascinating example of how interconnected the development of AI infrastructure and its adoption by companies has become.

2Why it matters for you

When you look beyond the big numbers, the real takeaway here is that a major corporation like Samsung sees communicating about software using natural language and having an AI generate it as something that’s become commonplace in the workplace, rather than cutting edge. What you’re doing after work is becoming formalized for hundreds of thousands of average employees at a major global company. That’s a good sign that you’re heading in the right direction, but also that the bar is getting raised for what’s considered “average” in terms of employee skills, which aligns with your own activities.

I think the most interesting part of this story is not the size of the deal, but the 800% growth. If a major company can see such a dramatic increase in adoption over several months, then it’s not just hot air — it’s people realizing that they can save time with this kind of tool.