Adobe Puts AI Assistants Inside Photoshop and Premiere

Adobe is putting its Firefly AI assistant into four more of its flagship apps — Premiere, Illustrator, InDesign and Frame.io — as a public beta, expanding a feature that previously lived only in Express, Photoshop and Acrobat. The assistant is a chat box that sits inside the app and does multi-step grunt work when you describe what you want.

The per-app jobs are very specific, which is the point. In Premiere, the assistant can sort raw footage into bins, batch-rename clips, pull out the questions asked during an interview, and add markers across a timeline. In Illustrator, it reorganizes layers and checks a file for missing fonts before they wreck a handoff. These are the tedious, repetitive tasks that eat an afternoon and that nobody learned design to do.

New Firefly tricks: reusable characters and instant brand kits

Alongside the app assistants, Adobe is shipping new Firefly features. Elements, in private beta, lets you save AI-generated characters, objects and locations and reuse them across projects — a fix for the usual problem where a generated character looks different every time you prompt for it. A Projects feature, also in private beta, keeps a job's assets and context in one place so a team working on a video series or brand campaign stays consistent. There's also brand kit generation: describe a brand or upload existing material, and Firefly produces a logo, identity and color palette. It can spin product videos out of photos and draft storyboards too.

Why it matters beyond Adobe's walls

The detail with the longest reach is where the assistant runs. It now works from inside ChatGPT, Claude and Copilot, with Google Gemini and Slack support coming. That means you don't have to be sitting in front of Premiere to ask it to do Premiere-shaped work — you can drive it from the chat tool you already keep open all day. Adobe is also building a single assistant that spans Creative Cloud apps to automate workflows that cross from, say, Photoshop into Premiere.

The honest read: a lot of this is still beta, and 'describe it and the app does it' tends to be more impressive in a demo than on your actual messy project. But the direction is clear and it's not going away — editing tools are quietly turning into things you talk to. If your job touches Adobe apps, the skill that pays off now isn't memorizing menus, it's getting good at describing precisely what you want and catching it when the AI gets it subtly wrong.