Adobe Introduces AI-Powered Assistant for Photoshop and Premiere

Adobe is bringing their Firefly AI assistant to four additional products including Premiere, Illustrator, InDesign, and Frame.io. This is an extension of the feature which was originally available in Express, Photoshop, and Acrobat. Firefly is a chat interface that helps perform multiple steps in an application based on a user’s request.

These tasks are very particular to each application. For example, in Premiere, you can ask Firefly to organize your footage into folders, rename clips, extract questions from an interview, and set markers on a timeline. Or in Illustrator, you can ask Firefly to reorder your layers and make sure you aren’t missing any fonts which could ruin a project handoff. These are mundane tasks that take up hours of our time but are not the reason why we got into design in the first place.

1New Firefly tricks: reusable characters and instant brand kits

In addition to the application assistants, Adobe has launched several new Firefly features. Elements is a private beta feature that allows users to store AI-generated characters, objects, and places to be used again later. This helps solve the common issue of inconsistent characters when requesting a new character with each prompt. Projects is another private beta feature that helps teams maintain consistency between projects such as a video series or brand campaign by storing all relevant information and assets in one location. And finally, brand kits can be created by describing a brand or uploading assets, and Firefly will generate a logo, brand identity, and color scheme. Product videos can also be created from images and storyboards can be generated.

2Why it matters beyond Adobe's walls

One of the most powerful aspects of Firefly is how it is accessed. Now, Firefly can be accessed through ChatGPT, Claude, and Copilot, with Google Gemini and Slack integration on the way. This allows users to control Firefly from their preferred chat interface instead of having to use the application itself. Additionally, Adobe is working on creating a universal assistant that can automate workflows between different Creative Cloud applications (e.g. from Photoshop to Premiere).

While some of these features are still in beta, and we’ve all seen demos where “describe it and the app does it” sounds great but doesn’t quite pan out in real life, there is no denying that this is the future of editing software: talking to your computer. Whether you use Adobe products or not, it’s important to learn how to articulate your needs clearly and recognize when something goes awry (even if it’s just slightly off) so you can get the most out of your time with these assistants.