Karamo Brown's Wellness App Ships With an AI Clone

Karamo Brown, the life coach from Netflix's 'Queer Eye,' launched a wellness app called Kē on June 18, available on iOS and Android for $14.99 a month after a three-day free trial. On the surface it does what a dozen wellness apps do: personalized workout plans built around the equipment and schedule you actually have, nutrition guidance that suggests meals from the food in your kitchen, meditation videos sorted by the emotion you're feeling, and community groups for shared journeys like sobriety. The feature meant to set it apart is 'AI Karamo' — a digital clone of Brown you can talk to by voice.

The clone is powered by Delphi, an AI startup that builds voice-and-text 'digital minds' of real people, trained on their own material. In Brown's case that means his interviews, podcasts and video clips, fed into a model that aims to answer in his voice and personality. Delphi is the same company that built an authorized digital clone of Arnold Schwarzenegger, so this is less a one-off celebrity gimmick than an early entry in a fast-growing category: licensed AI personas as a product.

Why an AI clone, and not just a chatbot

The bet is parasocial. People already feel they 'know' a coach or creator they've watched for years, and an AI clone turns that one-way relationship into something that talks back at 2 a.m. when a human coach can't. Brown seems aware of the risk in that. 'People can talk to it as much as they need,' he said, but the goal isn't to keep you glued to an AI indefinitely — for serious problems, he says, the app is built to point users toward appropriate human resources rather than play therapist. That's a meaningful design choice: the difference between a tool that hands you off and one that quietly becomes a substitute for help.

Why this matters for you

Kē is a small launch, but it's a clear look at where consumer AI is heading: not just chatbots, but branded clones of specific, trusted people you can subscribe to. Expect a lot more of these — from fitness coaches and doctors to financial advisers — because cloning a personality is now cheap and the audience trust is already built. The upside is real: round-the-clock, on-demand guidance in a voice you find motivating, for the price of a couple of coffees a month. The catch is just as real. You're talking to a model trained on someone's public output, not to that person, and it can sound confident while being wrong — especially on health, money or mental health. I think the honest way to use one of these is the way Brown frames his own: as a nudge and an accountability buddy, not an authority. The moment it starts giving you advice that matters, that's your cue to check it with a human.