Google’s Share of Enterprise AI Budget Is Only 6% — Anthropic Has 43.5%

Google Cloud and Accenture have announced a strategic alliance to create a new joint venture: the Accenture Gemini Enterprise Business Group. As part of the collaboration, Google will provide training to up to 1,000 Accenture engineers, who will then be deployed within enterprise customers to assist them in implementing Gemini-powered AI solutions. Back in 2026, Google pledged $750 million to speed up the growth of Agents with its partners.

1Surprising Market Numbers

According to TechCrunch, Google represents only 6% of the enterprise AI market despite being the creator of Gemini and owning one of the most powerful cloud platforms in the world. In contrast, Anthropic controls 43.5% and OpenAI 39.7%. Two young companies that together account for over 83% of the market.

2The Deployment Gap as the Main Battleground

Capability of models is no longer the most important consideration when it comes to choosing an AI solution for enterprises. Large companies know that, without external support, they cannot effectively use even popular solutions in their business processes. So Google is focusing on deploying engineers right at the customer site (instead of having them work at the vendor’s HQ).

This strategy has proven to be successful for OpenAI and Anthropic. They managed to secure a leading position in the enterprise market not only because of the features of their products but also because they could take clients through the process and reach a final result. Google is taking a similar path by partnering with the world’s largest IT consulting firm.